Jan 08

Make The Most Of Your Natural Brows

On 08.01.2018 in Featured, Lashes/Brows

By Mary Hood

Full, Natural Brows in a Bottle: A Nutritive Botanical Eyebrow Serum

Full, distinct brows are one of the clearest markers of youth and beauty, so the trend of embracing robust eyebrows makes perfect sense. Whether you spend your mornings perfecting them with a pencil or you simply let them do their own thing, chances are that you look your best when your brows do. 

Despite the buzz around brows, however, there seems to be little information on how to best take care of them. Other than being instructed to give the tweezers a rest, brow fanatics (all of us) are encouraged to invest in numerous makeup products to enhance the appearance of our eyebrows. But before we crack open that new eyebrows palette, let’s take a step back and talk about brow conditioning. 

Brows benefits from being regularly conditioned—just like the hair on our heads (well, the other hair on our heads). Frequent exposure to soap, the elements, and perhaps, hard water combined with poor grooming habits (like over zealous tweezing) can keep brows from reaching their fabulous potential. But before you bemoan the state of your brows, give Province Apothecary Full Brow Serum a try. 

This all-natural brow serum begins with a castor oil base, which brow experts recommend for optimizing brow growth, and coffee extract to target hair follicles.  Meanwhile, argan, jojoba, and vitamin E nourish and moisturize hairs to keep them strong and healthy. Rosemary essential oil is also associated with fostering hair grown and contributing to the shine and beauty of hair. With repeated use, Province Apothecary Full Brow Serum promotes healthy, full-looking brows, giving you the perfect base for your favorite brow pencil—or perhaps you won’t even need that thing anymore.

The ritual: Use morning and night for best results. Shake well. After cleansing, massage 1-2 drops of serum into dampened eyebrows for 10-20 seconds to ensure deep absorption. Wait 5-10 minutes before completing your beauty routine. This product is not intended for use on eyelashes. 


Photo: Taylor Hill via Instagram

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